This morning, we received news that LightFair’s e-magazine “The future. Illuminated.” has been selected as a Content Marketing Awards finalist by the Content Marketing Institute.
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Of the 60 categories, the Best E-Newsletter solicited entries with the following criteria:
Delivery of compelling content via email that gets your subscribers to open and click through to some amazing content. Your subscribers have asked for it, and you continue to deliver content that people like to receive in their inbox. Talk about your combination of information, voice, format and frequency, and how and why this works for your customers.
“This year was filled with excellent entries, with submissions from brands and agencies leading the field of content marketing. Your entry was chosen as a top submission by our esteemed panel of judges who spent countless hours reviewing and analyzing each entry,” the email said.
The Content Marketing Awards are presented and owned by the Content Marketing Institute, to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2023 Content Marketing Awards include over 60 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards is the largest international content marketing awards program. (Source: CMA Website)
We are thrilled and grateful to have been recognized for LightFair’s e-newsletter.
More than a trade show, conference and networking event, LightFair is a community. In the uncertain weeks and months following March 2020, this became clearer than ever. The lighting industry looked forward to and depended on the convergence of education, ideas, inspiration, products and people to connect, learn, close deals, pitch projects, build relations, forge partnerships and experience the unrivaled camaraderie of our community. The void resulting from the cancellation of LightFair and other trade shows and conferences begged to be filled.
While nothing can replace the physical experience of an in-person event, at LightFair, we knew we had to do something to help the lighting community connect and engage with each other through the lockdown.
Among other efforts, in November 2020, we launched our e-magazine: “The future. Illuminated.” We reached out to past LightFair attendees, speakers, lighting industry thought-leaders, educators and other supporters of LightFair to collaborate with us in creating and distributing engaging, relevant, educational and inspirational content for the lighting community. This included interviews, career profiles, project case studies, opinion pieces and perspectives. Through LightFair’s e-magazine and blog (launched February 2021), we aspired to provide a platform for conversation and inspiration featuring some of the same voices and faces one would see and learn from at LightFair.
This experience of sourcing ideas and topics, and featuring a wide range of content has been fulfilling and enriching for us – the LightFair editorial team, and from what we’ve heard, for the lighting community. Our contributors, collaborators and readers benefit from the exchange of ideas and knowledge on this platform.
Two years in, while our journey has barely begun, we are pleased to report the steady progress we’ve made:
- Eight thematic issues of the e-magazine produced and distributed (Passion, Perseverance, Possibilities | Pushing Boundaries | Partnership | Social Spaces and Shared Experiences | The Light-Wellness Connection | Win-Win: The Way Forward | Connected by Light
- 45 unique articles featured via our e-magazine, and 100+ posts on our blog
- 40+ thought-leaders, content contributors, industry associations featured
- Numerous content collaborations established
- New and ongoing series launched on various topics including Black History Month/Diversity in the Industry, Luxe Lighting Design, Sustainability, Lighting Careers and more
Through our e-magazine/blog, LightFair continues to be a collaboration and inspiration hub for the lighting community year round, beyond the physical event, now on a biennial schedule. The CMA recognition speaks to our commitment to the lighting community, and inspires us to elevate our efforts.
We’d love for you to join us as a reader and participant. We’re always looking to feature new and interesting stories. Learn more about being featured.